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VIVATECH 2026

Jun 17–20 · Hall 7 · Adam's Plan

The one rule

Skill was never the issue — sending was. Every day: 5+ real convos, badge-scan each, Free First Frame sent that night. That's the whole job.

Today's conversations

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Do today · Tue Jun 16 — prep day

Day 1 · doors 8:30

Opening Day

Sovereignty & Deeptech · floor opens, energy peaks, everyone's fresh
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Attend

  • NVIDIA / Jensen Huang keynote — Dôme, AM (confirm time in app)
  • LVMH Best Impact Award — on floor

Stands to hit

  • LVMH DreamGallery
  • L'Oréal "Beauty Odyssey" / CreAItech
  • OMI · Veeton · Adobe (Firefly)
  • Perfect Corp — Hall 7, 2F, B13
  • UAE + Saudi pavilions (Hub71, Sheraa, DIFC, Monsha'at, Dubai DET)

Content

Reel #1 — "what AI creative looks like in 2026"

Evening · pick 1–2

  • Soft Power Salon RSVP18:00
  • Cocktail Society RSVP19:00
  • Agents IA & Marketing RSVP19:00
  • Yorkseed Soirée RSVP21:00
🌙 Tonight: generate Free First Frames for everyone you met. Send tomorrow AM.

Day 2 · doors 9:00

Business + Party

Heaviest networking day + biggest party night. Your 20-convo money day.
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✦ Goal hit. Now go past it.

AM

  • Send yesterday's Free First Frames first. Don't skip — this is the point.
  • Morning Run #2 (Industry+AI) RSVP
  • European Breakfast Club RSVP09:00
  • Female Founder Award — Black Stage12:00

PM

  • Work the floor hard — deeper convos at LVMH / L'Oréal / OMI
  • LVMH Most Promising Award · G42 sovereign-AI panels

Content

Reel #2 — "big players vs how I do it"

Evening · stack 2–3

  • ANACHRONISM "Tech Needs Creative Tools" RSVP your crowd18:00
  • Strategic Networking @ Station F RSVP18:30
  • Wind Pool Party RSVP18:30
  • AI Aperitif (near venue) RSVP18:30
  • VivaParty @ Station F + VivaNight @ Dôme (watch @stationf/app)
Route: AI Aperitif → ANACHRONISM → VivaParty / Wind

Day 3 · doors 9:00 · ⭐ the bullseye

CMO Summit

If you do one thing perfectly all week, it's this morning.
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✦ Goal hit. Now go past it.

AM — CMO Summit · Stage One, Hall 7.2

~10,000 marketing decision-makers + a CMO Lounge. Theme: "AI-native marketing." Every buyer you want, one room.

  • Asmita Dubey (L'Oréal Chief Digital & Marketing Officer) = your exact buyer
  • Rachel Thornton (Adobe CMO) · Maurice Lévy opening
  • Work the CMO Lounge — don't just watch. Scan + intro.
"I do the production side of exactly what you're scaling internally."

PM

  • Startup Winners Ceremony — Stage One 14:00
  • LVMH Best Business Award · clear remaining stands

Content

Reel #3 — "a day with the world's biggest CMOs"

Evening

  • EuroTech Garden Party — Maison de Balzac RSVP20:00
  • Dust × Paatch — build AI agent RSVP18:00
  • Dover Street Market craft + talks RSVP16:30
  • Ledger × Human Ventures RSVP17:30

Day 4 · doors 9:00 · closes 18:30

Public Day

Open to public, 18–35 crowd, lighter. Content + cleanup, not hard selling.

Attend

  • Runway AI Film Festival — EU premiere (slot in app). AI-film creators + mk2/TF1.
  • Notion @ VivaTech RSVPAM

Content

Reel #4 — "5 AI tools replacing the photoshoot"

Follow-up block

  • Clear the scan pile · send remaining frames
  • LinkedIn-connect everyone (under 48h)

Top stands · priority order

Tap to tick off as you hit each one.

Your 15-second intro

I'm Adam, I run MATIÈR — photoreal campaign imagery + motion for brands, generative pipeline. Editorial quality, no shoot, ~10x cheaper, days not weeks. Fashion, beauty, jewellery, e-com.

The close · Free First Frame

Meet brand → scan badge + get IG → that night generate 1 editorial frame of their product → send AM:

Met you at VivaTech — built this overnight, one frame of a MATIÈR campaign for [brand]. No obligation. Want the full set? I start this week.

It's a follow-up to a handshake, not a cold DM. That's how you beat the block.

Follow-up system

  • Same night — list every scan (lead / partner / intel / content)
  • AM — Free First Frames to all leads
  • Under 48h — LinkedIn-connect all
  • Day 5 → intrigue · Day 10 → cold

Logistics

  • Metro Line 12 → Porte de Versailles (or Tram T2/T3a)
  • Pedestrian Gate A2 → Hall 7
  • Badge not printed / have bags → Welcome Center, Hall 4.3 first
  • Doors: Wed 8:30 · Thu–Sat 9:00 · closes ~18:00 (Sat 18:30)
  • Dress: smart casual — comfy shoes (3 floors, miles of walking)
  • Bring: laptop (the frame), charger, water, cards, phone

End-of-day check

"Did I have 5+ real convos and scan them?" If no — you're hiding. Go back in.

Tip · always with you

iPhone: Share → Add to Home Screen. Opens full-screen like an app, fully offline. Your ticks + counters save on this device.

MATIÈR · built 2026-06-16 · offline-ready